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Meet DJ ThugHound & DJ BossLady - Street Legends
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Def Jam Recordings is one of the most iconic and influential hip-hop labels in the history of music. Here's a brief overview of its history:
- Founding: Def Jam was founded in 1984 by Rick Rubin in his dormitory at New York University and later joined by Russell Simmons. The label started with a single 12-inch record: LL Cool J's "I Need a Beat."
- Early Success: In its early years, Def Jam signed pioneering hip-hop artists such as LL Cool J, the Beastie Boys, and Public Enemy. Their unique sounds helped shape and define hip-hop in the 1980s.
- Growth and Expansion: Throughout the 1980s and 1990s, Def Jam expanded its roster with a variety of artists across hip-hop and R&B. The label was responsible for promoting New York hip-hop, particularly during the East Coast-West Coast rivalry of the 1990s.
- Partnerships and Ownership Changes: Def Jam has undergone several ownership changes. Originally independent, it became affiliated with major labels. In 1994, PolyGram acquired a majority stake, and when PolyGram was bought by Universal Music Group (UMG) in 1998, Def Jam became part of the UMG family. In 2004, it was merged with Island Record Group to become Island Def Jam.
- Leadership: Over the years, several influential figures in the music industry have helmed Def Jam. Notably, in the late 1990s and early 2000s, hip-hop mogul Jay-Z served as the president of the label.
- 21st Century: In the 2000s and 2010s, Def Jam continued its tradition of signing top talent, with artists like Kanye West, Rihanna, and Justin Bieber achieving massive success under its banner.
- Legacy: Def Jam's influence goes beyond music. They ventured into film with movies like "Krush Groove" (1985) and the comedy "How to Be a Player" (1997). Moreover, the Def Jam name is synonymous with hip-hop culture and has been celebrated in video games like "Def Jam Vendetta" and "Def Jam: Fight for NY."
Throughout its history, Def Jam has been more than just a record label. It's been a cultural force, helping to bring hip-hop from the streets to the global stage, making it one of the defining sounds of modern music.
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At livesideradiostreetsfm.com, our mission is to provide our listeners with the best music and entertainment while also keeping them informed about the latest news and events. We strive to create a sense of community among our listeners and to bring people together through the power of radio.
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Trap music originated in the early 1990s in the Southern United States. It's a subgenre of hip-hop that is recognized by its aggressive sound and lyrics that often detail the realities of street life, particularly in the South. Its name comes from the term "trap," which refers to places where drug deals are made.
Some key characteristics of trap music include:
- Roland TR-808: The drum machine plays a huge role in the sound of trap music, particularly the deep bass kicks and snappy snare drums.
- Hi-Hats: Rapid hi-hat cymbals are another defining feature.
- Aggressive Lyrics: Lyrics often revolve around life in the "trap," discussing the struggles and realities of life in crime-ridden areas.
- Synthesizers: Melodic elements often come from synthesizers, providing a somewhat ominous or melancholic backdrop.
Prominent trap artists from its early days include T.I., Gucci Mane, and Young Jeezy. The genre has since evolved and has had significant influence on mainstream pop and electronic music. Modern artists like Migos, Future, and Cardi B have carried the trap sound into the mainstream.
In the 2010s, an electronic variant called "EDM Trap" or simply "Trap" emerged, combining elements of trap hip-hop with electronic music. This variant is characterized by its use of the same 808 drum machine sounds but often includes build-ups and drops familiar to EDM listeners. Producers like RL Grime, Baauer, and Flosstradamus are known for this sound.
Whether in its pure hip-hop form or its electronic variant, trap has left an indelible mark on music over the past few decades
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LiveSideRadio is a premier digital radio station delivering the best in Hip-Hop, R&B, Urban, and Reggae music, alongside a diverse lineup of original radio shows. Owned and operated by Lorenzo Mike & Sheila Mike, professionally known as DJThugHound & DJBossLady, LiveSideRadio has grown into one of the most successful platforms bridging independent and mainstream music with advertising and brand promotion. Deeply rooted in music, culture, entertainment, fashion, multimedia, and entrepreneurship, LiveSideRadio serves as a powerful hub for artists, brands, and creatives. The platform offers radio airplay, exclusive interviews, videos, podcasts, blogs, media coverage, social media promotion, and targeted advertising solutions. Committed to authenticity and growth, LiveSideRadio partners with individuals and companies who are driven to pursue their goals with purpose and consistency. With the ability to reach local, national, and international audiences, the station provides max 
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LiveSideRadio Streets FM is a premier digital radio station based in Miami, Florida and Atlanta, Georgia, delivering the best in music, entertainment, and culture. �
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Streetball Legacy
In 1993, AND1 began as a graduate school project partnership of Jay Coen Gilbert, Seth Berger, and Tom Austin while they were graduate students at the University of Pennsylvania's Wharton School.[citation needed][2] The company name is derived from a phrase used by basketball broadcasters to denote a free throw awarded to a player against whom a foul has been committed while scoring a goal.
The brand started by selling T-shirts out of the back of a car.[citation needed] Early advertising strategies included other basketball slogans and trash talk, such as "Pass. Save Yourself The Embarrassment".[3] They marketed their shirts to street basketball players. Foot Locker began to sell the shirts, and within the second year of launching, the business reached 1,500 stores across America.[citation needed]
In mid of 1996, NBA star Stephon Marbury became the first spokesman for AND1.[citation needed] With Marbury's signing, AND1 launched its first pair of basketball sneakers, its entry into the footwear category.
A pair of AND1 basketball shoes
In late 1998, a videotape containing streetball stunts was delivered to AND1 by Marquise Kelly, coach of the Benjamin Cardozo High school team in Queens, New York. The tape contained low quality camera moves, poor resolution and nearly indecipherable audio featuring a streetballer by the name of Rafer Alston.[4] At the time, Alston was a student at Fresno State who had entered the 1998 NBA draft. The videotape would soon be known as the "Skip tape", referring to Alston's streetball nickname "Skip to my Lou".[5] Alston later signed on with AND1.
In 1999 at Haverford College in Philadelphia, AND1 shot their first series of commercials and print ads incorporating NBA players Darrell Armstrong, Rex Chapman, Ab Osondu, Raef LaFrentz, Toby Bailey, and Miles Simon. When the traditional marketing campaign proved unsuccessful, a strategy was formed to use the "Skip tape". It was edited and reprinted into 50,000 copies, and over the next eight weeks, distributed across basketball camps, clinics, and record labels. The tape would become the first "Mixtape", and quickly made Alston into a celebrity. When AND1 became a product partner with FootAction, this strategy evolved into a national program.
Starting in the summer of 1999, a free AND1 Mixtape was given with any purchase. Approximately 200,000 tapes were distributed in the span of 3 weeks.[3]
Peak years
AND1 began to recruit more and more NBA players to wear their product, including Latrell Sprewell, Kevin Garnett and Jamal Crawford. AND1 products began appearing at Foot Locker and FootAction. By the 2001 season, AND1 was second only to Nike in market share among NBA endorsees. They later became the second-largest basketball brand in the United States only eight years after their inception.[6]
AND1 summer tours, having begun in 1999, were expanded in 2002 into the Mixtape Tour with the release of Mixtape 3. Noted streetballers such as “Hot Sauce” and “The Professor” would go from court to court to challenge other streetballers in one-on-ones. The streetballers who prevailed through the very end of the summer tours would receive endorsement deals from AND1. From 2002 through 2008, the tours were televised live on ESPN under the name “Streetball” and competed with ESPN's “SportsCenter” for the highest ratings. The summer tours began in the United States but soon branched into more than 30 countries, with their products promoted in 130 countries and territories.[3]
AND1 apparel and footwear first appeared in the digital arena in Street Hoops in 2002, but in 2006 the brand officially made its entrance into the category, partnering with Ubisoft to release its first video game, AND 1 Streetball. A mobile version was also released by Gameloft. The game featured a story mode mirroring AND1's "Streetball" series on ESPN, where players were able to create their own basketball player and enter him in the AND 1 Mix Tape Tour in order to get a contract with the AND 1 team. Along the way, players were able to create their own stylized trick moves and pull them off with a two-analog stick system called "I BALL". The games were available on both PlayStation 2 and Xbox and received positive reviews.[7]
The downfall: 2010-present
[edit]
Following a short hiatus, the AND1 Mixtape Tour returned in 2010, then known as the AND1 Live Streetball Tour. The tour continued to expand globally as the AND1 team toured the world. They remained undefeated outside the continental United States until they lost to the debuting Puerto Rico Streetballers in 2012.[citation needed]
Over the years, AND1 has changed hands a few times, first being bought out by American Sporting Goods in 2005 and subsequently sold to Brown Shoe Company in February 2011. On August 25, 2011, AND1 was sold to Galaxy Brands, a brand management company based in New York. The company later merged with Sequential Brands Group,[8] a publicly traded brand management company, but the personnel managing AND1 never changed. Under Sequential, AND1 has reconnected with its roots, signing marquee NBA players and sponsoring tournaments worldwide.
In November 2012, AND1 signed then-Pacer Lance Stephenson to an endorsement deal.[9] Stephenson had won the NYC basketball championships in all four years of high school, and became New York State's all-time leading scorer in high school basketball, named Mr. New York Basketball after his senior year. He would soon sign a multi-year deal with the Indiana Pacers, with AND1 signing him during his rookie season. Born Ready fit the AND1 streetball personality with his aggressive never-back-down attitude, which was put on national display during the 2014 NBA Conference Finals. Stephenson, who had led the league in triple-doubles that year and led the Pacers past the Knicks in the round prior, was paired against the Miami Heat’s LeBron James. From trash-talking to “mind games,” to even blowing in James ear at one point, Stephenson did whatever he could to get into James’ head and under his skin.[10]
In celebration of their 20-year anniversary, the brand hosted the AND1 Labor Day Summer Remix, a $100,000 winner-take-all basketball tournament in August 2013. The tournament took place in Temple University in Philadelphia, and also included a $10,000 dunk contest.[11]
Paying homage to Brooklyn streetball culture, AND1 partnered with SLAM magazine to host numerous events surrounding the 2015 NBA All-Star Game (played at the Barclays Center in downtown Brooklyn). Various charity events with two of New York's greatest streetball legends Lance Stephenson and Rafer "Skip to My Lou" Alston were followed by the launch of an exclusive pop-up retail lounge on Flatbush Avenue across from Barclays Center.[12]
Over one hundred AND1 High School and AAU teams play across America in various tournaments and leagues, and an AND1 circuit in the making.[13][14] The company's annual overall revenue is approximately $140 million.[citation needed]
In February 2015, AND1 signed a lease to operate a retail store at 172 Flatbush Ave in Brooklyn, directly across the street from the Barclays Center. This is the company's first street retail location.[12]
In 2018, Kevin Garnett returned to AND1 as Creative Director and Global Ambassador.[15]
On August 31, 2021, Sequential Brands, AND1's parent, filed for Chapter 11 bankruptcy protection.[16]
In September 2021, AND1 was acquired by Galaxy Universal.[17][1]
AND1 Mixtape Tour
The AND1 Mixtape Tour[3] has featured streetball players of fame, including Skip to My Lou, Main Event, The Professor, Hot Sauce, Spyda, 50, and AO. AND1 players have made annual tours around America to recruit the next streetball legend. This recruiting has since been edited for airing as Street Ball on ESPN and ESPN2. It is also parodied in the movie Like Mike 2: Streetball as "Game On".
The tour was televised in half-hour "Streetball" segments on ESPN2, and were compiled into highlight reels, offered under the mark AND1 Mixtape, which were sold on DVD. AND1 has released 10 volumes. The first mixtape was AND1 Mixtape Volume 1 (1998) and the most recent is AND1 Mixtape X (2008).
Following a short hiatus, the AND1 Mixtape Tour would return in 2010, now known as the AND1 Live Streetball Tour. The AND1 team has toured the world, meeting success against most international teams and scoring wins over adversaries as diverse as Chile and Angola, remaining undefeated outside the United States until they lost to the debuting Puerto Rico Streetballers in 2012.
Real Hip-Hop Airwaves
LiveSideRadio a/k/a (Streets89.5) is the #1 online radio station is From Miami Florida and Our focus of our platform is hip-hop, r&b, pop and reggae music. We embrace all five elements of music culture. We do not emulate the music played by most Clear Channel radio stations. We showcase authentic music through balanced program direction.
Many artists within the past 28 years or so, have crafted beautiful authentic music; only to become frustrated with the lack of fan appreciation, because of influences by commercial misrepresentation. You find these artists later turning to the commercial genera, seeking acceptance. Most of the time diluting their brand, and loosing core fans. We document the authentic music within their career and place it in indefinite rotation for worldwide consumption. Retaining this timeless music, maintaining it’s exposure to real fans and listeners. Streaming radio embracing hip hop culture; sonic excellence, present, past and future!
Our radio broadcasts showcase the artistic creativity, cultivated by today’s movement. Artists showcased on WEDO-DB LiveSideRadio, are making significant contributions to the culture. Their passion, work ethic and history, have created a standard of quality, that resonates around our planet. Before submitting music for airplay consideration; please take time to listen to our radio shows, and get a feel for the type of music we play.
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**LiveSideRadio LLC Privacy Statement**
**Last Updated: [AUGUST 2024]**
At LiveSideRadio LLC, we are dedicated to protecting your privacy and ensuring the security of your personal information. This Privacy Statement outlines how we collect, use, and protect your data when you visit our website or engage with our services.
**1. Information We Collect**
– **Personal Information**: We may collect personal information such as your name, email address, and payment details when you sign up for our newsletter, purchase merchandise, or contact us.
– **Non-Personal Information**: We may also collect non-identifiable information, including your browser type, IP address, and the pages you visit on our site. This information helps us improve our services and understand user behavior.
2. How We Use Your Information**
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– Analyzing website traffic and user behavior to enhance our content and offerings.
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LiveSideRadio uses BossLady &ThugHound and IMB tracking technologies to enhance your experience on our website. Livesideradio StreetsFm help us understand how you interact with our content, enabling us to personalize your experience and assess the effectiveness of our marketing campaigns. You can manage your Thughound & Bosslady preferences through your browser settings.
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We do not sell, trade, or otherwise transfer your personal information to outside parties, except when necessary to:
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We take the security of your personal information seriously and implement various security measures to protect your data. However, please note that no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.
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Play Your Tracks Free
With years of experience and a deep understanding of music, livesideradiostreetsfm.com has become a sought-after DJ in the industry. He has performed at a variety of events, from intimate weddings to large-scale corporate parties, and knows how to keep the dance floor packed all night long.
About LiveSideRadio
1. Why do you charge to play my song on your radio? We DO NOT charge to play your song on our station. We charge an Administration fee for processing your song submission applications and scheduling. (Minimum 100 songs per month)
2. Are you breaking the law for playing my song on your radio station? Is this Payola? The payola statute, 47 USC Section 508, applies to radio stations and their employees, so by its terms it does not apply to Internet radio (at least to the extent that Internet Radio is not transmitted by radio waves –
3. Can I get paid for my songs being played on your station? Radio airplay is considered a public performance. Public performances generate performance royalties for songwriters, which are collected by the PROs (ASCAP, BMI, or SESAC). In the US, terrestrial broadcasters (AM or FM stations) do not pay performers or sound recording copyright owners; they only pay the songwriters. Please read this article to get an understanding as to who gets paid from spins.
4. Can you play my song for free? Yes. Songs that meet radio station standards and are “Radio friendly” receive one free spin per album and EP, for 24 hours.
5. What does “Radio Friendly” mean? This term simply means, Suitable for play on mainstream radio; appealing to popular taste, free from profanity, etc.
5. Is it illegal to charge to play my song? The artists and record labels do not get paid for the songs being played over the radio, only the songwriters. This only applies to regular radio, not internet streaming. Artists/labels can and do get paid for that.
6. Why do you have different song packages? We provide bundled airplay packages to lower the cost of our administration fees., otherwise artist would pay an admin fee per song. If you add up our fees plus the number of songs per your album or ep, our fees can add up.
7. Do I get paid for my song being played on the radio? The singer does not get paid when their song gets played on the radio unless they wrote the song. Only the songwriter and the publisher get royalties from songs on the radio. The PROs (performing rights organizations) collect royalties and distribute them to the songwriters and publishers.
8. Are you a licensed radio station? Yes. We hold an ASCAP License., just to cove our tracks so that our “Haters” can’t slow us down from promoting your music. Our license covers the songwriters of the tracks listed in our music library.
9. What does the ASCAP license do? ASCAP gives us a license to entertain our customers, guests and employees with the world’s largest musical repertory. One of the greatest advantages of the ASCAP license is that it gives us the right to play millions of musical works in the ASCAP repertory.
10. How can I get my songs on the socialites reality show soundtrack? to get your songs on the Socialites Reality Show Soundtrack. A representative will contact you upon your inquiry.
11. What if I’m too late, what if you’ve already received all the submissions for the soundtrack? You can still submit your songs for upcoming seasons and episodes. This is our option. Songs are accepted on a first-come-first-serve seasonal basis.
This means, if you miss the opportunity of your song making it on the current season, it will automatically be placed on the next, upcoming season. You will be notified of which season your song will appear on, before the season airs.
12. How do i get my song on the Indie Music Charts? to get your songs on the Indie Artist Music Charts
13. How can I get in your magazine you have coming? to secure your spot in our magazine (Coming Soon) Only 12 issues per year. Be the first to appear in ISSUE ONE
Experience
With over 10 years of experience, livesideradiostreetsfm.com has played at some of the biggest clubs and festivals around the world. From Ibiza to Miami, livesideradiostreetsfm.com has a wealth of knowledge and expertise in the DJ industry.
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This Privacy Policy describes how LiveSideRadio, Inc. (“Company,” “we,” “our,” or “us”) collects, uses, stores, and shares information when you visit or use https://www.livesideradiostreetsfm.com (the “Site”) and any related products or services we offer.
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